Mastercard & New York Commission of Human Rights
2019 is the 50th Anniversary of the Stonewall Riots and the start of the gay rights movement. It also is the first year World Pride is being celebrated in New York, and the U.S. in general. In honor of this Mastercard wanted to create a reminder that acceptance matters. So, in conjunction with the NYC Commission for Human Rights, we launched an updated version of the sign post at Gay St. and Christopher St., a few blocks from Stonewall, which includes more identities than ever before, from the ever-growing community.
Agency McCann New York
Role Concept & Art Direction
Copywriters Morgan Mack & Noah Benezra
Creative Direction Evan Benedetto, Carlos Wigle, Joel Rodriguez, Pete Jones, Pierre Lipton