The Art of Simplicity
Muji has the capacity to both simplify and beautify the everyday. A brand that is dedicated to quality of it’s product over it’s own branding, the intent of this campaign is to serve not only as brand advertising but as art for the consumer. Even the print ads can become a work of art to keep on your wall. The nature of this campaign also allows Muji to curate its own gallery exhibit, in both the digital and physical space.
Role Art Direction, Concept, Photography
Co-creative Jane Smarovozova