ANTONIA LUISE OROL-BERLINGER
Art Director & Designer
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New York Lottery Collect 'N Win

The New York Lottery was launching a new app to reward its Win4 and NUMBERS players, so what better way to inform viewers and teach them how to use the app than to demonstrate it…with a little help from a surprising character.

 

Cashword Crossword Mural

The New York Lottery


To celebrate the launch of the new Cashword Scratch-Off Game series, we created an interactive crossword mural in the physical world, which you could contribute to through our instagram platform. We launched the mural and each day gave hints on our feed, asking players to submit their best guesses as to what the word would be.

Agency McCann New York
Role Art Direction
Copywriter Shevek Anandan
Creative Direction Jason Ashlock, Dom Baccollo
Director Conor Byrne