ANTONIA LUISE
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New York Lottery Collect 'N Win

The New York Lottery was launching a new app to reward its Win4 and NUMBERS players, so what better way to inform viewers and teach them how to use the app than to demonstrate it…with a little help from a surprising character.

 
 

Copywriter: Shevek Ananadan
Creative Directors: Dom Baccollo & Jason Ashlock 
Director: Conor Byrne