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New York Lottery Holiday Scratch-Offs

The New York Lottery wanted to promote their favorite way to gift for the holidays—Holiday Scratch-offs! So we built a campaign to drive some scratch-off gift giving.

What is the best way to get people to pick up a last-minute scratch-off before the holidays? At the gas station en-route to their holiday festivities, of course. So we created the video above to run on gas-station TVs.