ANTONIA LUISE
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New York Lottery Price is Right

The New York Lottery was releasing its new Price is Right Scratch-Off game, so we drummed up some excitement throughout New York to celebrate, with a 360 campaign.

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Copywriter: Shevek Ananadan
Co-Art Director (Look & Feel): Jacqueline Deberry
Associate Creative Directors: Tyler Gonerka & Emily Salas