Art Director & Designer
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Cashword Crossword Mural

The New York Lottery

To celebrate the launch of the new Cashword Scratch-Off Game series, we created an interactive crossword mural in the physical world, which you could contribute to through our instagram platform. We launched the mural and each day gave hints on our feed, asking players to submit their best guesses as to what the word would be.

Agency McCann New York
Role Art Direction
Copywriter Ericka Gordon
Creative Direction Jason Ashlock, Dom Baccolo

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