EVENT LAUNCH

MGM re-imagined love songs with 6 iconic artists and 6 classic songs to make a more inclusive wedding soundtrack. And they wanted to celebrate the release of this soundtrack with a launch day at MGM properties across the country.

The New York Lottery was launching a new app to reward its Win4 and NUMBERS players, so what better way to inform viewers and teach them how to use the app than to demonstrate it…with a little help from a surprising character.

Lockheed Martin's Autonomous Technology offerings allow humans to perform to the best of their ability, and more. It's the ultimate pairing of man and machine. Not human-less, but human more.

The New York Lottery was releasing its new Price is Right Scratch-Off game, so we drummed up some excitement throughout New York to celebrate, with a 360 campaign.

MUJI EXHIBIT IS A CAMPAIGN DRIVEN BY THE ART OF SIMPLICITY.

Muji has the capacity to both simplify and beautify the everyday. A brand that is dedicated to quality of it’s product over it’s own branding, the intent of this campaign is to serve not only as brand advertising but as art for the consumer. Even the print ads can become a work of art to keep on your wall. The nature of this campaign also allows Muji to curate its own gallery exhibit, in both the digital and physical space.

The New York Lottery wanted to promote their favorite way to gift for the holidays—Holiday Scratch-offs! So we built a campaign to drive some scratch-off gift giving.

New Orleans is the birthplace of Voodoo. It’s also the birthplace of Zapp’s voodoo chips. Because of this, it only made sense that Zapp's partnered with Uber to give those in the quarter the opportunity for a unique Uber experience —  #DrivenByVoodoo. A Voodoo Priest or Priestess will pick them up, give them a taste of Voodoo chips and take riders on a voodoo-inspired tour of the city, en route to their destination.

The New York Lottery needed always-on content that allowed them to respond to wins and unclaimed tickets in real-time. We worked with Cub Animation Studio to develop a series of customizable social animations.

Inspired by the tattoos of professional athletes, we created a way for Underarmour to tell the story of your game. 

Challenge friends to a binge-watching battle to unlock new Netflix Original series before others. Gamifying Netflix by way of social, Netflix Battle brings out the inner competitor in each of us.