Netflix YOU
For the final season of the acclaimed Netflix series, YOU, we brought the world of Joe Goldberg to life…testing fans knowledge to see if they could be just as obsessive as the killer protagonist, Joe.
But it wouldn’t be a holiday without someone’s yard decorated and lit up to the fries, food, carolers, and a visit from our holiday representative—Father Frymas—so we brought all of this and more to the real world for National French Fry day, in the suburbs of Chicago, inviting the local community to come out and celebrate.
Over two days, fans flocked to Mooney’s Bookstore, which was filled with real books, Easter eggs and references, and in-show artifacts. To fully explore the experience, guests embarked on a literary scavenger hunt, scouring the shelves for handwritten clues that referenced the show’s past four seasons.
With custom designed and fabricated crinkle cut fry fencing, french fry trees, a fry filled tiny train, fry-naments and every other fry-inspired decoration you can think of, our Fry themed world came to life, and we figured—why not have Father Frymas take you on a tour?
The best part is that National French Fry Day finally got some recognition for being a real holiday, even if Father Frymas still isn’t as well known as Santa Claus…
Press
Little Black Book, Secret Chicago, Fox32 Chicago, PRNewswire, Trend Hunter, Food Sided, Frozen Foods Biz
Agency Adam&EveDDB
Role Art Direction & Design
Creative team Naomi Balaba, Chris Brailey, Stacie Larsen, Joel Franck, Leo Pellegrini