Pantene
Few things are scarier than hairloss, so we made a horror movie trailer about it (and it actually was in theaters).
A few weeks after the trailer launch, and an unbranded IG page to help build the story of this film, we released the actual product spot.
No film, though, would be complete without the addition of some film posters and pre-trailer teasers.
Agency Grey NY
Role Art Direction
Team Bike Bayer, Bailey Sward
Director Nim Kyong Ran